Kerrang! Magazine has a huge target audience and have to identify where they are selling their magazines and how much money they are making, once this research is complete then Kerrang! Magazine can use this information to entice companies to advertise with them and can persuade bands to try and advertise themselves within Kerrang!
The Kerrang! Statistics are as follows:
44,013*
readership
396,000**
Abc1 profile
52%**
mean Age
22**
70%***
solus readership
87%
of K! readers buy every issue
Kerrang! has 29 years of heritage and is the biggest music weekly in the world.
My target audience would consist of people who enjoy Rock/Metal genres, and possibly around 15-29/30 but I may have a spontaneous audience of 13-15 as it may catch the interests of a slightly younger audience, depending on the readers interest.
This range of target audience would effect how my magazine is styled and laid out, I would have to go for a relaxed by eye catching design that keep the reader interested by not swarmed by too much on the page, maybe buy using a house style of one set colour scheme.
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